Into The Future

A global success

In the last 5 years, Royal Enfield has made significant strides in the global market. From North America to Europe in the West and Japan to Australia in the East today Royal Enfield has a pride of place across the globe. In fact Royal Enfield was ranked among the top 10 selling brands in UK in the 125 – 500 cc category.

Royal Enfield UK

Part of the Watsonian-Squire Group

The Royal Enfield Bullet has been in continuous production since 1949. In 1955 the British HQ at Redditch established a satellite factory in Madras to help meet demand from the Indian Army. When the UK factory closed in 1970, the Indian plant continued to manufacture the Bullet models.

In 1994 Enfield India Ltd was acquired by the large engineering group Eicher, which has since made a considerable investment in manufacturing equipment and techniques. This has culminated in the launch of the acclaimed Electra-X, with it's lean burn engine & disc front brake.

Royal Enfield motorcycles have been imported into the UK by Watsonian-Squire since 1999. Watsonian are the oldest surviving sidecar manufacturer in the world (founded in 1912) and are located in the Cotswolds, barely 25 miles from the original Redditch factory.

The Royal Enfield Owners Club

The REOC is an lively and busy club with many well attended events throughout the UK. It currently has a whopping 3000 members worldwide. The REOC publish an informative and well produced club magazine bi-monthly and has a comrehensive web site. Please see the links section of this site for more information.