Into The Future

A global success

In the last 7 years, Royal Enfield has made significant strides in the global market. From North America to Europe in the West and Japan to Australia in the East today Royal Enfield has a pride of place across the globe. In fact Royal Enfield was ranked among the top 10 selling brands in UK in the 125 – 500 cc category.

Bullet UCE EFI Launched in UK
Royal Enfield’s Unit Construction,
Fuel injected Machines for 2009

Designed to comply with tough European emission regulations, the all-new engine will secure the future of this unique heritage brand and guaranteeing that Royal Enfield has a position in the worldwide motorcycle market.

UNIT CONSTRUCTION (UC) means that the engine and gearbox are combined in one casing, whereas previous engines had a separate gearbox, while Electronic Fuel Injection (EFI) replaces the traditional carburettor. Power is increased to 27.5 BHP in standard form with 41.3 Nm of torque at 4000rpm.

However, this 500cc pushrod single cylinder, with a bore of 84mm and stroke of 90mm, gives an authentic-feeling ‘British Single’ experience.

All 2009-model Royal Enfields sold in Europe will be fitted with the new UC engine and first to appear in the UK will be the Electra EFI (above and below). This will be similar in appearance to the previous Electra model, but with UCE engine and a catalytic converter in the exhaust.

The flagship model in the range is the 500 Bullet Classic, which was launched to UK riders at NEC (28 Nov - 7 Dec 2008). This completely new model has all the styling cues you would expect from a genuine classic Royal Enfield: single cylinder air-cooled pushrod engine, 1950’s style nacelle and toolboxes, traditional paint scheme and highly polished engine components. It will appear in UK showrooms early in 2009.

With this next generation from Royal Enfield riders can experience pure motorcycling as it was intended, with the added reassurance of a reliable, economical, 500cc single.

Royal Enfield UK

Part of the Watsonian-Squire Group

The Royal Enfield Bullet has been in continuous production since 1949. In 1955 the British HQ at Redditch established a satellite factory in Madras to help meet demand from the Indian Army. When the UK factory closed in 1970, the Indian plant continued to manufacture the Bullet models.

In 1994 Enfield India Ltd was acquired by the large engineering group Eicher, which has since made a considerable investment in manufacturing equipment and techniques. This has culminated in the launch of the acclaimed Electra-X, with it's lean burn engine & disc front brake.

Royal Enfield motorcycles have been imported into the UK by Watsonian-Squire since 1999. Watsonian are the oldest surviving sidecar manufacturer in the world (founded in 1912) and are located in the Cotswolds, barely 25 miles from the original Redditch factory.

The Royal Enfield Owners Club

The REOC is an lively and busy club with many well attended events throughout the UK. It currently has a whopping 3000 members worldwide. The REOC publish an informative and well produced club magazine bi-monthly and has a comrehensive web site. Please see the links section of this site for more information.